For 27 years Barry Bull was the owner of iconic Brisbane music business Toombul Music, whose Westfield retail award winning achievements are unequalled.

But it’s Barry’s innovative marketing techniques for which he is best known. He has influenced the careers of many artists and enticed international superstars like Sir Cliff Richard, Michael Crawford , John Denver, Olivia Newton-John, Ronan Keating, Chris Isaac, The Seekers and dozens more to participate in promotions at his store. (Go to photo gallery)

The video archives above, highlight the events that built unique relationships with celebrities, conference audiences and his customers, providing an experience that some would remember the rest of their lives.

It’s not what you sell it’s how you sell it.